Big Time Investors Clearly See Water As A Good Investing Opportunity
What’s one of the most important elements of our future? Drinking water. We know that by 2030 we're going to have half as much drinking water around the world as we will need to feed all of our livestock, as well as all of our people. This is a real problem and fortunately, there is some effort underway to improve the situation. 64 institutional investors with a combined $10 trillion in assets have now launched the Valuing Water Finance initiative. It's led by the government of the Netherlands and includes such huge organizations as CalPERS, the California Public Employees Retirement System, along with AustralianSuper - Australia's version of retirement programs, the United Kingdom's Environment Agency Pension fund, the Government Employees Pension Fund of South Africa, New York City Retirement Systems and others. In fact, all of these organizations are working with 72 companies in the food, beverage, apparel and technology industries. We're talking companies that include McDonald's, Coca Cola, ConAgra, Adidas, Microsoft, Amazon and Sony.
So we recognize that we've got a water problem on our planet. And fortunately, there's a lot of attention increasingly being paid to address it. I'm hopeful, a little bit confident, that we're going to figure it out so that our future isn't a dry one. It also suggests that there are some really interesting investment opportunities in water, water technology, water distribution, water collection. This is an area of exponential technology that I'm paying attention to, and perhaps you should, too.